How we helped World Animal Protection 'move a million'

World Animal Protection has been protecting animals’ welfare for over 50 years from front line support in disaster zones to campaigning for change at corporate levels.

In 2020, they ‘moved the world to protect animals’ by raising a whopping £58.2 million worldwide (worldanimalprotection.org).

Full Fat Things were excited to become an extension of World Animal Protection’s team, supporting their global Drupal sites, marketing integrations and customer relationship management (CRM) integrations.

In early 2020, they launched a global initiative to call on world leaders to instigate a global wildlife trade ban at the G20 meeting in November that year.

Twitch widgets were chosen to reach the audience of live streaming gamers, and provide marketing to encourage people to sign the petition and donate. 

One widget featured a signature count, showing the progress of the petition nearing its 1 million signature goal. Another popped up to highlight the names of new petition supporters where they opted to share their details.