Insights

Why you need to brand social media images

8 Apr 2020

Thousands of people share social media images on Twitter, Facebook, LinkedIn and more every single day. When they share content, they usually do this without noting the original source or the brand.

Imagine how frustrating it would be to spend hours crafting a perfectly articulated post, only to find the person who ends up reading it, whether it’s 5 or 50 shares down the line, doesn’t even know it was you who posted it. This happens more often than it should, and it all comes down to branding.

One way to avoid this is to brand your posts with your company logo. By stamping your logo onto the images you attach to your posts, you can associate your brand with every share that occurs, whether that’s 5, or 50!

Take these images, for example.

It doesn’t matter how many times this tweet from FourFourTwo is re-tweeted because the brand on the image means every reader knows the original source. It also means that as a business, you get the credit you deserve. And if that tweet gains social media traction, your brand is in prime position to receive the benefit.

If you look at the original source on the FourFourTwo website, you’ll see the “brand stamp” is not there. This is fine when the image is on your own site, as they already associate you as the source. However, if it’s shared, without your brand stamp you lose out on gaining the credit and brand association of your efforts. 

Ultimately, it’s essential to put a stamp on any images you share on social media to optimise the impact of marketing efforts. You don’t need a professional to add the image for you. There are many tools out there that brand images swiftly, and for half the price.

Talk to us about Super Social Polish, our social media image branding tool, which is embedded into your site. When you or a reader shares a page to social media, it automatically brands editorial images with your logo and the headline, for a seamless branded sharing experience.